In this day and age, a business website is mandatory, but for some niche markets it is absolutely essential. There is a ton of competition in the massage and day spa industry in Calgary. Considering your website is the digital representation of your spa, it had better be good.
Your business website is the strongest marketing tool. It should attract potential customers and it should help turn them into repeat clients. Think about it, is your website helping your business or is it turning people away? We have compiled a few reasons why it is crucial to have a stunning day spa website in Calgary.
More than any other business, massage/day spas have a very specific vibe. Everything from the design, decoration, music and colours is meticulously chosen to create a relaxing, warm, welcoming atmosphere. The ambience of a spa can keep customers coming back, so it is important that your website is a digital representation of your businesses physical space. If the website doesn’t provide the same feeling as your spa, your business is going to lose customers before they have even stepped into your space.
Like any other business you have to know your value and then get other people to believe in it. Not everyone is good at giving a short, pithy elevator speech. Your website should be able to do it for you, it’s the online version of an elevator speech and happily they tend to be more effective. There is a ton of other day spas out there in Calgary, so why should a potential customer choose yours? Your website content is where you draw people in (and away from your competitors) by showing them how you are different and better. Pro tip, featuring your products and services is a great place to start.
This part has nothing to do with the visual appeal of your website and everything to do with getting your website in front of more people. Don’t you want to be found quickly on Google? Having on-page SEO will help you get there. In a field as plentiful as day spas or massage spas, the audience rarely goes past the first page or two of Google. The stronger your SEO, the more customers you can entice with your great website.
Giving your customers the ability to book appointments online is the norm in the massage and spa industry, if your current website doesn’t have that capability you could be losing out on clients. People want to be able to do things like book appointments as quickly as possible and with the least amount of hassle. Having online appointment capabilities won’t just draw in new customers, it will help you keep the clients you already have!
These reasons are just the tip of the iceberg! You can market your deals, link your website to social media, have interactive maps so people can find your business, the list of reasons to have a great website is huge. Contact the Sparrow Studios team and we can make you an amazing day spa website in Calgary!