Having a website is pretty much mandatory these days, it is the best tool in a business marketing tool box, for sure. Everyone is online, even your grandma is using Google and checking out the websites of her favourite companies you can bet your grandma can recognize bad web design.
However, simply having a website isn’t good enough anymore, you have to have a website that your audience wants to visit. So why aren’t they visiting? Maybe your website has never really generated all that much traffic or you used to have a ton of hits and now you pray for a few a day, there’s a reason for it. Sit back, read away and let Sparrow Studios help you understand your lack of website interest.
When it comes to gaining web traffic, any website design professional will tell you it starts with search engine optimization (SEO). SEO is all about findability. It all starts when someone punches keywords like “Calgary Web Design” into Google. If your website is optimized for Google’s little web crawlers to find your site, your business will pop up on the first couple of pages, on the flip side if your website isn’t optimized you could be buried all the way back on page 10. Since people rarely get past the first two pages of search results, a lack of optimization could be were your web traffic woes are coming from.
If you lack a strong social media presence, it could be part of the problem. There are many avenues to drive website traffic, social media management is one of the big ones. That doesn’t mean that you have to make use of every social channel out there. Pick one or two that really work for your business and use them to spread the word about your website (among other things,) inform, and build brand loyalty.
More people surf the internet on their mobile devices than desktop connections now. If your site isn’t optimized for all devices you are probably not going to get the kind of web traffic you are after. If your site looks like crap on a mobile device people are going to click away and never come back. Remember your grandma is on the internet now and she’s probably even finding her favourite websites on her smartphone now also.
Our last tip is going to seem like advertising but it’s true. Your web design should look like it has been done by a professional. Your website is a reflection or an extension of your business, you wouldn’t buy candy (or insert your product name here) off of a random person in a back alley that is hard to find with a crumbling storefront, would you? Don’t expect your customers to purchase products or services from you in the online version of a dirty alley. Present a professional appearance through professional web design.
Don’t be afraid, there are a few ways you can get attract web traffic. Things like pay per click (PPC) marketing can work until your organic SEO marketing takes off, offline website promotion, and email marketing promoting your website can also ensure spikes in web traffic. Design is paramount, If you are in need of a web design professional in Calgary call us up and we will see what we can do for you.
